Top 10 Reasons
... why you need a website:
1) Reach a potential worldwide audience of millions.
Expand your business beyond your immediate
geographical area and gain new customers all over the UK and even overseas if
you so wish. The Internet has a unique global reach that your company can
benefit from at no additional cost. You don't have to spend more to advertise
to additional markets, one website can advertise your business to the majority
of the wired world.
2) Your customers can get in touch easier.
Through your website your customers can contact you via
email 24 hours a day, your site can be generating new leads or sales as you
sleep. Imagine waking up every morning to an inbox full of customer enquiries
or orders. You can also respond to customer queries and feedback quicker and
more cost effectively than relying on telephone or "snail mail".
3) Instantly update company information.
With a content management system integrated into your
website you will be able to update your site 24 hours a day, 7 days a week
without having to wait for your brochure to be reprinted or your web designer
to find time to make your changes. You can instantly change prices, update
contact details or even re-write your whole site's content anytime you wish.
4) An electronic brochure or store in every home, available 24 hours a day, 7 days a week, 365 days a year.
Have your goods on show around the clock and around the
world. Capture those impulse purchasers no matter the time of day. Customers no
longer have to wait until your shop or office opens or your band hits the stage
in their town to purchase your product, join your mailing list or benefit from
your services and knowledge.
5) Improves your Company Image.
Your website can help your company in all PR and reputation management exercises. In
the event of bad publicity your site can help manage any damage limitation
exercises by getting your press releases out to the public and press quickly
and easily. Of course having a website can help your public perception as a
relevant 21st century business as opposed to having no web presence
at all.
6) Potential customers will often look at your web presence before contacting you.
In this electronic age many customers will turn
to the Internet first in the hunt for a particular service or item for sale.
Yellow pages and newspaper advertising are no longer the best way to reach new
customers. A good, easy to use and well optimised website is a far more cost
effective means of reaching new customers than print, TV or radio advertising
and can result in an immediate sale.
7) Create your own mailing lists.
Ever wanted to tell your existing customers of
special offers or new products or services but couldn't justify the cost in
stamps and printing to tell them? With a website you can capture each
customer's contact details or just their email address and email them with your
latest company bulletins and offers, with their permission of course! Customers
can also automatically remove themselves from your mailing list, saving you
time on administration and data protection concerns.
8) Because your competitors have one.
Your competitors could have a worse product or be more
expensive than your business but gaining customers just because they have a
website. You could be losing out on new leads or sales, especially if you have
a more competitive product.
9) Compete with larger competitors online.
The Internet is great leveller, customers don't
know if your company has 100 employees or 2. Size isn't everything, its
customer service and quality that matter and your website can help you convey
that to potential customers.
10) Protect the environment.
Use your website to promote your business instead of
producing paper flyers, leaflets and brochures. Many hosting providers are now
carbon neutral so your site will have zero effect on the environment, unlike
all those brochures and flyers.
If you would like to talk to us about how a website will benefit your business then please contact us.
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