Category Archives: Uncategorised

Google makes it easier to find yourself

The Official Google Blog details how to truly find yourself on Google by simply performing a “Search for "me" on Google

“It’s no secret that from time to time many of us have searched on Google for our name or someone else’s. When searching for yourself to see what others would find, results can be varied and aren’t always what you want people to see — whether it’s someone else with your name, or the finishing time from that 5K you ran back in 2002. We want to make that better and give you more of a voice.

To give you greater control over what people find when they search for your name, we’ve begun to show Google profile results at the bottom of U.S. name-query search pages. These results offer abbreviated information from user-created Google profiles and a link to the full profiles. We’ve also added links so it’s easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn.” reports Brian Stoler, a Google Software Engineer.

As he says, it’s only available on US searches at the moment but I’m sure it won’t be long until it’s rolled out worldwide (unless the privacy nuts have something to say about it!)

Official Google Blog: Google becomes more local

Official Google Google becomes more local as it rolls out more local search results. Previously you’d get Google Local listings in your search results if you typed in something like “dentists in Manchester”, now Google have rolled out worldwide a feature that will return local listings for non-geographic specific searches like “dentists.”

Google guesses where in the world you are based on your computer’s IP address and returns results relevant to that location. I guess if you’re using some kind of proxy server you could potentially see some strange results being returned.

Anyway it’s good news for small local businesses as they’ll automatically be at the top of the search engine results now without spending money on SEO. However a well optimised local listing can also help!

CADIE: Cognitive Autoheuristic Distributed-Intelligence Entity

Google rolls out AI for Google Search! Nicknamed CADIE: Cognitive Autoheuristic Distributed-Intelligence Entity it is already influencing results and other Google properties such as Blogger. In fact it’s created it’s own blog based on it’s analysis of social media!
The developers say: “These are merely the first steps onto what will doubtless prove a long and difficult road. Considerable bugs remain in CADIE’S programming, and considerable development clearly is called for. But we can’t imagine a more important journey for Google to have undertaken.”

Are we all doomed? Has Google really become Skynet?

Happy April Fools!

Two new improvements to Google results pages

The Official Google Blog details two new improvements to Google results pages. The first is:

More and better search refinements: “we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).”

And the second is longer snippets for search results (the descriptive text that appears under the web page title in the search results).
“When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page.”

I did a quick test using the example given in the blog, “earth’s rotation axis tilt and distance from sun” and I did get a longer snippet on Google UK for a few results.

Good to see Google aren’t ignoring their core search functions and are still finding ways to improve the user experience.