Google’s Webmaster Tools Help Team are planning to roll out a series of videos to help webmasters and have launched their own YouTube Channel to keep the videos all neat and tidy. The first video is up, Matt Cutts “State of the index” address.
The official Google blog has posted the first in a series of articles aimed at helping you understand your website performance, mainly through the use of Google Analytics. The first article by Avinash Kaushik, entitled “Stop bouncing: tips for website success” is up now and offers a simple insight into Bounce Rates and how to use it identify which of your visitors are bouncing, where they are being referred from and some tips to improve your site’s Bounce Rate.
Wordtracker have launched an extremely useful keyword research tool, Keyword Questions. If you’ve ever wondered what questions people are asking in your industry on search engines then this tool has the answers. Simply type in a keyword for your industry, for example: “safety” and the tool will return a list of questions people have entered into various search engines containing your phrase. For our example word “safety” the tool returns such questions as “why is internet safety important”, “why is safety important”, “what is the meaning of safety”, “why is workplace safety so important”, “health and safety what you need in the workplace” and many more. Obviously the more obscure the phrase the less results you’ll get.
This tool could easily take some of the guess work out of keyword research and if you’re looking for articles to write this could give you the title you need to get started.
The Google UK homepage today shows a special logo dedicated to none other than Paddington Bear. Today (13th October 2008) is Paddington’s 50th birthday and in keeping with Google’s policy of commemorating special events by creating special logos to mark world events, Google has created this version of the Google logo featuring the bear from darkest Peru.