Whilst searching for a client’s site on Google today I noticed that Google are now pushing their Google Books service in the main SERPS. As this search for “restaurant designers” shows the results are liberally sprinkled with results from books.google.co.uk.
This update also shows a marked downturn in rankings for sites with high numbers of reciprocal links. The last major update started this process and now it seems to be complete with reciprocal links seeming to bear very little weight anymore. Search Engine Roundtable also reports the update has introduced some more improvements to Google’s semantic search and the ability to recognise more complex plurals.