Does The Order of META Tags Impact Search Rankings? asks SEO RoundTable and the SEW Forums. The general consensus of opinion is no it doesn’t matter if your description tag appears before or after your keyword tag but in my personal experience it does matter although not a great deal. Having your description tag first can make a difference of a few places in the rankings and it also ensures that the first piece of text that a search engine spiders is a well constructed concise marketing statement that contains your target key phrases for that particular page. Only a simple change but well worth doing in my opinion.