Using ALT attributes smartly (featuring Matt Cutts)

The Official Google Webmaster Central Blog has updated with this article about “Using ALT attributes smartly” which details how to effectively use alt attributes (sometimes called alt tags) to optimize your images for search engines, specifically Google in this instance.

Matt Cutts talks us through the use of alt attributes in this video on youTube.

There is some confusion between the use of title attributes and alt attributes. Alt attributes are the correct way to label an image whilst the title tag is used for supplemental information. Accordingly Google, which cannot see images, places more emphasis on the alt attribute than the title attribute. However the title tag is useful and Google suggests you use it if it adds value to your users.

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