Link popularity has always been an inportant factor in ranking well in the search engines but over the years the emphasis has shifted from just quantity to quality and quantity. Now your links need to be finely crafted, super-targeted pointers to the part of your sites where they will do the most good. So how do you get both quality and quantity? Here’s 5 surefire ways to build quality links in high volume.
1) Social Media
There is no denying that social media is here to stay and the current two “big daddies”, Facebook and Twitter are excellent ways to gain links, interact with your audience and get your message out in front of millions of users for next to nothing. Of course that’s easier said than done and leveraging these social media giants in the right way is a whole other story but suffice to say it can be done and can have a great effect on your rankings and more importantly, the number of visitors to your site. For certain searches Twitter “tweets” are even displayed mixed in with the search engine results.
Of course social media doesn’t begin and end with Facebook and Twitter. Depending on your niche there is a social media site out there for you. From travel to dog lovers, almost all aspects of human interest are covered.
Social bookmarking is a quick and easy way to gain links (although search engines often don’t or can’t index your list of bookmarks, this may depend on your privacy settings on the sites in question though) and news bookmarking sites like Digg, Reddit and StumbleUpon are great ways to bring in large amounts of traffic in a short space of time.
2) Paid Directories
This is probably the oldest link tactic in the book that still applies today. Submitting to the major paid directories can gain you some serious link-juice but it doesn’t come cheap (most of the time!) and there’s no guarantee your site will be accepted. If you do make it in though you can expect to see a good boost in rankings. The major directories are:
- JoeAnt ($40)
- Gimpsy ($49)
- GoGuides ($70)
- Best Of The Web (BOTW) ($69.95 per year)
- Business.com ($199 per year)
- Yahoo ($299 per year)
An honourable mention must go to DMOZ (aka the Open Directory Project) which although free was once considered an equal to the paid directories in terms of importance and influence on rankings. There’s some debate as to whether DMOZ still has that influence but it’s free so it doesn’t hurt to submit your site there just in case.
3) Blog Comments / Forum Posts
Blog comments and forum posts have a 2-fold use, they create links to your sites and they increase your reputation as an expert in your field (if done correctly!) There are those that say you should only comment on blogs and forums that do not “nofollow” your links to your site whereas I’m of the opinion that for most sites all traffic is good traffic and visitors from a blog or forum that is relevant to your area of business are more likely to be interested in what you have on offer and therefore more likely to buy / sign up / convert.
Like social media and blogging, articles are a way to establish your expertise in a field. Writing about your area of interest and getting your name out there all build a perception of expertise that can pay huge dividends. There are 2 ways to use your articles to spread the word. First you can write your article, publish it on your site and spread the link to that article via social media outlets. Secondly you can distribute your article through article sharing sites like ArticleBase that allow you to list your article for anyone to use. Include a link to your site in the article and the person using your article must leave it in there.
5) Press Releases
Submit your press releases to sites such as PRWeb and include a link to your website in the press release. PRWeb and companies like them will spread your message across the world and every site that publishes your story also creates a quality, targeted back link to your site.