Two new improvements to Google results pages

The Official Google Blog details two new improvements to Google results pages. The first is:

More and better search refinements: “we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).”

And the second is longer snippets for search results (the descriptive text that appears under the web page title in the search results).
“When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page.”

I did a quick test using the example given in the blog, “earth’s rotation axis tilt and distance from sun” and I did get a longer snippet on Google UK for a few results.

Good to see Google aren’t ignoring their core search functions and are still finding ways to improve the user experience.

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